He has worked as an advertiser for years, signing famous campaigns, including those of Lavazza, Tim, Alitalia. Author of "Who framed Peter Pan?" and other television programs: he wrote the songs "Tutti dormono" for Renato Zero and, with Simone Cristicchi, "Abbi cura di me". Since 2010 he has been writing full-time novels and animated TV series for children. He often meets his readers at literary festivals and in schools.